Yasmin

How to pick the metrics that actually matter

Oct 30, 2025

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7 min read

How to pick the metrics that actually matter

Clarity, Confidence & the Grown-Up Energy of European Tech

Oct 16, 2025

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9 min read

Clarity, Confidence & the Grown-Up Energy of European Tech

You’re Not Lazy, You’re Just Tired of Deciding Everything

Oct 2, 2025

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6 min read

You’re Not Lazy, You’re Just Tired of Deciding Everything

If Your AI Product Can Be for Everyone, It Won’t Work for Anyone

Sep 25, 2025

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6 min read

If Your AI Product Can Be for Everyone, It Won’t Work for Anyone

The Experiment called Productology

Sep 11, 2025

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8 min read

How to Get Better at Selling Your Tech Product (Without Cringing)

Sep 4, 2025

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8 min read

How to Get Better at Selling Your Tech Product (Without Cringing)

How an earth do I figure who I am building this product for?

Aug 21, 2025

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8 min read

How an earth do I figure who I am building this product for?

Your slightly less vague idea trying to become something shiny-er - pt 2

Aug 14, 2025

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10 min read

Your slightly less vague idea trying to become something shiny-er - pt 2

From Idea to Slightly Less Vague Idea - in 24 Hours at zero cost - pt1

Aug 7, 2025

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9 min read

From Idea to Slightly Less Vague Idea - in 24 Hours at zero cost - pt1

Is it just harder to build a 'proper' Startup now?

Jul 31, 2025

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8 min read

Is it just harder to build a 'proper' Startup now?

What makes us actually use a product we 'like'?

Sep 1, 2024

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7 min read

What makes us actually use a product we 'like'?

It's been a minute, but I'm back again. The latest Tech & Tea Goss...

Aug 22, 2024

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6 min read

It's been a minute, but I'm back again. The latest Tech & Tea Goss...

Goodnotes App Review, Siri Upgrades & YouTube Intros Playables

Jun 10, 2024

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9 min read

Goodnotes App Review, Siri Upgrades & YouTube Intros Playables

Onfido £650m exit founder stories & IDV products...

May 7, 2024

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7 min read

Onfido £650m exit founder stories & IDV products...

Fantasy Hike app review, Humane AI pin & articles you should read...

Apr 25, 2024

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7 min read

Fantasy Hike app review, Humane AI pin & articles you should read...

AI products and features in review for the week...

Apr 16, 2024

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6 min read

AI products and features in review for the week...

3 Product Learnings, All Things Butter, Content Creator Tools, Google & Hubspot, goss this week...

Apr 6, 2024

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8 min read

Making your products read the room, Spotify Courses, LinkedIn TikToks & more...

Mar 28, 2024

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7 min read

Making your products read the room, Spotify Courses, LinkedIn TikToks & more...

Reddit IPO, Devin AI, Cagan & Flo Health App reviews brewed up this week...

Mar 22, 2024

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8 min read

Yasmin

How to pick the metrics that actually matter

Clarity, Confidence & the Grown-Up Energy of European Tech

You’re Not Lazy, You’re Just Tired of Deciding Everything

If Your AI Product Can Be for Everyone, It Won’t Work for Anyone

The Experiment called Productology

How to Get Better at Selling Your Tech Product (Without Cringing)

How an earth do I figure who I am building this product for?

Your slightly less vague idea trying to become something shiny-er - pt 2

From Idea to Slightly Less Vague Idea - in 24 Hours at zero cost - pt1

Is it just harder to build a 'proper' Startup now?

What makes us actually use a product we 'like'?

It's been a minute, but I'm back again. The latest Tech & Tea Goss...

Goodnotes App Review, Siri Upgrades & YouTube Intros Playables

Onfido £650m exit founder stories & IDV products...

Fantasy Hike app review, Humane AI pin & articles you should read...

AI products and features in review for the week...

3 Product Learnings, All Things Butter, Content Creator Tools, Google & Hubspot, goss this week...

Making your products read the room, Spotify Courses, LinkedIn TikToks & more...

Reddit IPO, Devin AI, Cagan & Flo Health App reviews brewed up this week...

Hello… 👋 I’m Yasmin.