The Experiment called Productology

Round One: The First Spark

Our original ask started out as doing a course for the community called Pathway to product…

So Adil & I did a bunch of slides and taught it. Linear, structured and to me it felt stifling. We wanted to be more practical.

So the natural thought was: take what we’d been doing in the product bootcamp, and make it bigger. More peeps, more structure, more slides.

But the first round taught us a hard truth: slides are boring as f. I can digest about 5 and then my brain has wandered off. I gotta practice what I preach.

The pattern of people engaging through actual tasks was a sign - we need more of it.

And that was the first big breakthrough:
Productology works when it’s about you, not us.

Round Two: Growing Pains

The second round was actually painful. Product has taken a dip and so when we tried to market the concept, it was hard cause jobs were hard. We needed to pivot and still maintain our content but build value.

Productology needed more thought, not a rigid curriculum, but a set of guiding principles.

We started shaping it around three pillars:

1. Exploration – an experimental playground where people can test, fail, and learn by doing.

2. Masterclasses – structured deep dives into product skills and mindsets, taught in a way that sparks curiosity.

3. Community – the connective tissue, where builders and thinkers support each other, share ideas, and spark collisions.

That’s when it stopped feeling like “just a course.” It need to connect people.

Productology in the Age of AI

Fast forward to today. The world has changed (AI, yeah? We need a buzzer).

And the question we’re asking now is: How does product learning stay relevant in an AI age?

If ChatGPT can summarise a product framework in 10 seconds, what’s the point of sitting through a lecture?

If Notion AI can draft your roadmap, do you still need to “learn” roadmapping?

My belief is this: AI will make knowledge cheap but understanding rare.

That’s where Productology comes in. It’s not about memorising frameworks anymore. It’s about:

• Knowing which problems to solve.

• Asking sharper questions.

• Experimenting faster.

• Connecting with people who challenge your thinking.

In other words: it’s about treating product learning as a laboratory, not a library.

What Makes Productology Different?

Let me break it down.

• It’s interactive. You don’t sit through 50 slides, you bring your own idea, problem, or curiosity, and we explore it together.
  

• It’s experimental. We try new formats, tools, and methods. Sometimes it works, sometimes it doesn’t. That’s the point.
  

• It’s accessible. Online, community-driven, built to fit into real life rather than taking you out of it.
  

• It’s alive. Each round evolves based on the people in it. No two are the same.

At its core, Productology is about making learning feel like building. Messy, unpredictable, but real.

The Invitation

If any of this resonates with you, here’s my ask:

Come join us. Let’s build a vibey product community. We’re all sick of the existing ones.

Not because we have all the answers (we don’t). But because we’re asking the same questions you probably are:

• How do we build in an AI world?

• How do we stay curious when attention is scarce?

• How do we make product learning feel human again?

Productology isn’t a course. It’s a lab. And you’re invited to run experiments with us.

Let’s see what we can discover together.
Join here → Productology.online

Product Goss this week…

Replit have raised! At a $250m at $3B valuation. I love Replit, more than the other tools actually. So I am so happy to see them thrive.

Came across Boobybiome raised £2.5m to improve the health of non-breastfed babies. Founded by Dr Lydia Mapstone, Dr Sioned Jones & Tara O’Driscoll

A notable mention for the Klarna IPO. I hate BNPL though but fair play to a company getting to IPO.

3. Product gems that made me howl…

Leaving you with my fave gem for your thoughts…

& finally, am I even up to anything great for your nosy?

For now, come and join the productology community folks <3

Productology.online