You’re Not Lazy, You’re Just Tired of Deciding Everything

What is decision fatigue, and why does it matter?

Decision fatigue is what happens when you’ve used up your brain’s “choice energy” for the day.

Every little decision you make chips away at your mental battery:

• What should I post?

• Which product idea should I build?

• Do I need to rewrite that landing page again?

• Should I try a new tool?

• Should I reply to this DM?

Your brain says: “Nope. Too many tabs open. I’m out.”

So you either:

• Avoid everything

• Overthink everything

• Spiral into a weird mix of both

How It Shows Up

If you’re building anything, a product, a business, a following, a new identity, decision fatigue is happening. It’s painful I should know.

It shows up as:

• Endlessly switching between ideas

• Rewriting your website copy 100 times

• Starting new projects before finishing the last

• Feeling “lazy” when you’re actually just overwhelmed

• Making decisions slower… or not at all

And in tech or product land, this is dangerous, because the thing that kills most ideas?

Isn’t failure. It’s mental exhaustion.

How to Build (and Live) with Less Decision Fatigue
Here’s the practical part, things that have helped me a lot lately, and might help you too.

1. Theme Your Days (So Your Brain Knows What to Do)

Instead of choosing from your to-do list every morning (chaos), pick a theme per day. E.g.

• Monday: Project work

• Tuesday: Project work

• Wednesday: Newsletter

• Thursday: Content day

• Friday: Thinking day

This gives your brain fewer options → more flow.

2. Create Defaults + Templates for Everything

Notion templates. Email templates. Even AI prompts. Every repetitive decision you remove is a win.

Example:
Instead of “what should I post today?” use a bank of “I talk about these 5 things, choose one & go.”

3. Use AI, but Use It to limit Decisions

Don’t fall into the “now I have 20 AI outputs to choose from” trap.
Use ChatGPT or your fave tool to narrow, not expand.

Try this:

“Give me 3 directions I could take this idea in. Keep them simple. Tell me which one is strongest and why.”

4. Pick Something ‘Good Enough’ and Move

Perfection = procrastination

In product, content, launching, and life, just choose something directionally right and go.

Progress > precision.
You can iterate later.
You can’t iterate what you don’t finish.

Okay so how does this tie back to building products though?

Product building is just one long string of decisions.

• Who is this for?

• What’s the core feature?

• Should we charge yet?

• How should we launch it?

You need to protect your mental energy like your product depends on it, because it does.

That’s why we talk so much about:

• Positioning early

• Keeping it messy

• Testing with real people

• Clarity not acting smart

The clearer your next move is, the fewer decisions you’ll need to make.

So your brain isn’t done:

You're not lazy. You’re just moving through:

• A million choices

• 100 browser tabs

• Life & noise

• Your own ambition

That’s a lot. So lets give ourselves a break. Life is harrrrrd rn. But we can:

• Choose less

• Systemise more

• Ship something simple

• Let your defaults carry you

• Trust that done is better than perfect

2. Product Goss this week

Everyones on the vibe coding front, so Salesforce has introduced Agentforce vibes which helps developers work on apps. The age of engineering is changing folks.

Meta wants to sell your chat data so people can have better targeted ads - scary

Open AI is launching a competitor to TikTok - It’s actually scary how easily we give away our data by creating innocent content.

3. Product gems that made me howl…

Leaving you with my fave gem for your thoughts…

& finally, am I even up to anything great for your nosy?

I’m working on client projects at the moment focused on Product Marketing & Strategy to launch AI products. While I can’t really share much about that, it’s nice to have a certain space to be working in!

& I am available for coaching, so if I can help in anyway please reach out.

I will also be at Sifted next week! Shout me if you’re around. I will also report back for my newsletter so stay tuned

& if you have further things you would like to read in my newsletter, reply back to this email and let me know. I am also planning to bring some guests in