How to Get Better at Selling Your Tech Product (Without Cringing)

1. Stop Thinking About “Selling”, Start Thinking About Helping

Selling is not manipulation, it's problem-solving with a price tag. I honestly feel like I’m just being fake. My candidness does not serve me in these scenarios.

But I need to reframe it, I’m not selling, I’m doing something for them. I’m trying to help them.

Imagine you were doing some B2B SAAS product and you need to get a bunch of suppliers onboard. You need to walk into their stores and be like, hey I have this thing come use it. Some people will be great at that, a natural instinct, unapologetic. For others, that isn’t easy.

I’m somewhere in between. The first one is always tougher.

But remember don’t be like I need you, you’re there to do them a favour. Confidence is key.

2. Say It Like a Human

This is a big one. Don’t pitch your investor deck. Don’t sound like a robot. Have a chat.

A good strategy I find that has worked on me is to start with questions first. How do you do this X thing? Get them to state their problem and then be like okay I would love to see if this could solve your problem. Less salesly, more problem solving.

3. Be Specific About the Transformation

Nobody cares about “features.” They care about what their life looks like after using your product. I say this about product a lot, it’s how you make people feel not how shiny it is. People will use a really bad looking product if it does the thing it needs to do for them, even in this UX economy.

Sell the before and after. Like you have this issue but after you have this you’re going to have more time etc. Every single successful product does this.

4. Talk about the product a lot more

Most people don’t talk about their product enough because they’re scared of being annoying. Me included. I actually think why I’m I wasting this persons time. The reality is people don’t buy when they first see it, they buy when they keep seeing it.

You’re not “annoying,” you’re just top of mind

5. Package It Like a Promise, Not a Feature List

Instead of:
“Includes 10 Notion templates, 3 checklists, and 7 AI prompts” which is just too much like I cba. So

Say:

“Everything you need to go from chaos to consistent content in one place.” - value value value.
📌 Rule of thumb: Sell the result. List the features later.

6. Use Real Language from Real People

Your best marketing copy is already in your DMs, comments, feedback,use phrases your audience says, not what you think sounds smart. I’ve seen pitch decks and websites that literally go and grab them and stick them on. Social proof is queen.

Example:

“It saves me time to make money” ← that’s actual gold for your product description

7. Make It Feel Small & Easy to Try

Make the first yes easy:

• “Try it free”

• “Get the first idea pack”

• “Download the first week’s planner”

If your product feels like a big life change, people will avoid it.

8. Show Proof, Even If It's Early

I hate this bit. I’m a perfectionist so it’s an issue but I hate actually saying what I’m doing cause like what if it doesn’t materialise? But if we’re really honest, building trust is the key seller.

Screenshots, voice notes, messages, reactions,
“I sent this to a coach friend and she used it the same day” > 1000 words

9. Know the Actual Pain (Not the Vibe)

I’ve talked a lot about this in previous newsletters, but get laser sharp with the problem.

10. Make It a Loop, Not a One-Off

Selling isn’t a launch, it’s a system
Set up repeatable content → share stories → gather feedback → tweak → share againEvery time you sell it, you learn how to sell it better

So this is my formula for now, I’m trying to maintain these points on selling.

2. Product goss of the week…

ivee looks like a great platform and in 8 months gone to £450K ARR. Amelia & her sister Lydia founded the platform when their mum took a 60% pay cut for a role far below her abilities because she had been out fo work. The platform now has 70K candidates & 40 paying customers

Who said tools on Lovable ain’t making money? (maybe me as I was sceptical) but Shiftnex.ai is built on Lovable and has grown to $1m ARR in under 5 months. The company is staffing business for Healthcare that lverages AI to match nurses to patients.

Pam AI has raised a new round funding led by Autotech Ventures. I spoke to Samee a while back and while it is US focused supporting Car Dealership Admin, there target was to focus on the UK market in the future. Can’t wait to see them scale!

3. Product gems that made me howl…

& finally, am I even up to anything great for your nosy?

City hopping, travel planning and living my best life away from the corporate grind ha. At least that’s the framing for now.

But we will be launching Productology in the next week & we’ll be creating a community to bring product people and builders together so watch this space.

& working on various projects which is keeping me busy